Thursday, April 29, 2010

Blogger: The original (and most used) blog platform

If you’re new to the whole Blogging game, no doubt you’d have heard of Blogger. Blogger, which was purchased by Google in the early days of the Social Boom, stands at over 400 million registered blogs to date.

This makes Blogger.com the largest pool of Bloggers on earth. Although Blogger lacks the excessive customisations of platforms like Wordpress, Blogger still offers everything you need to get your Blog notices and making money.

Firstly, when you register on Blogger, you get the choice between several ‘layout’, of which you are able to customise the colours/appearance/plugins. This effectively give your blog its individualism.

Next, you have this great ability to integrate modules with your Gmail account, and drop in things like Twitter feeds and the like. Increasingly, we’ve seen dramatic integration with Google Buzz, which no doubt would favour blogs utilised in Blogger over other platforms.

The most positive element to a Blogger account, is that it easily allows you to integrate with Google’s Adsense engine, which, if you find yourself drawing huge amounts of readers, could earn you a nice little paycheck on a monthly basis.

Overall, it is important to have a Blogger presence, if only to just tap into the wealth of opportunistic readers that scour the Blogger network. If anything, Google would almost certainly value Blogger over its competitors, meaning Google search results originating from Blogs, would originate from Blogger in the scheme of importance.

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