Study reveals some games have larger audiences than prime-time TV.
If you’ve ever heard of Farmville, or been annoyed at someone on Facebook asking you for grains for their sheep, you know about a platform with over 30 million weekly users.
That’s more than Dancing with the Stars (20m), NCIS (18m) and The Mentalist (15m).
So what makes Social Gaming so compelling? It’s the fact that you’re not only being entertained, but you’re playing against friends, or potential friends.
Some of the biggest Social Games, including Farmville, Frontierville (17m), and Texas Hold’Em Poker (16m), have planned advertising within the game experience itself. This means that your business could soon be integrating more tightly, within the relaxed, social entertainment mediums that your customers are spending plenty of eye-time on.
What do you think? Social Gaming just “games”?
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