Your website is the face of your business in this age and content is the means to communicate and pass your message to your customers. While writing content for your website you have to be very sure about the usage of the words in the content. There will be a lot of people who will advice you to go for power words like Strong Background, Innovative, Unique etc. But you have to see from the customer's perspective as how much does he like the words once he is on your website.
There have been instances where websites laden with such power words failed to hold the visitor's attention as it was not really comprehensible for the visitor what the website wanted to communicate. In communication the correct delivery of the message depends upon the person who is sending the message. Thus in such cases where the company failed to deliver its message through its website the company was at fault and not the customer.
Use of word like innovative may not be taken in spirit by the customer its better if you talk about the various innovations your organization had done in the past few years. Same goes for proven track record. The proven track record may be good or bad its better that you highlight your organization's achievements with a graph that proves to be a source to show how your track record in a particular arena has been progressing.
Sometimes we have seen websites using "Unique" in their content. Its better if you put your uniqueness on the site rather than the word unique which puts you a class apart from the other players in the industry. While putting outstanding customer service on your website you must be very sure what outstanding are you giving to your customers which your competitors are not.
Its always best to get your content written from a professional content writer who knows at least the basics of content writing and has a knowledge of the SEO techniques that are being used at that time to make your website customer friendly along with Search Engine Friendly.
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Article Source :- http://www.strongmandigital.com.au
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