Market Segmentation by Gender for Digital media campaigns

It sounds nice and revolutionary that marketing technology of consumer electronics should be done considering the gender factor in mind. Both the gender has different expectations, needs and desires, so it is surprising that the technologist not able to launch a product that differentiate the needs of both the genders in the society. Engineers and designers neglects the famine needs, never gone into research that what they likes and what more can be done to satisfy the choice of every gender.

A recent research survey by a research firm for publishers shows amazing facts that the women e-readers are more as compared to male readers. Don’t go with superficial misconception ideas that attract the women or men. A more comprehensive practical approach is required to fulfill the gender based customer needs. A gender special brand should be as such, to promise the customer of what they really needs, What companies fears the most is that their sale figure will go down if they take the risk of manufacturing the gender oriented products too. But this is absolutely wrong and baseless conception as men and women both have different taste to the product so a product manufacturer must focus on all the key factors keeping in mind the women requirements too.

The latest trends of the product cannot touch the hearts of millions people, as somehow, one of the gender needs gets missing. If packaging is nice and catchy, surely it dazzles the eye of the customer but the quality and features does not match the customer, the whole belief and confidence of the brand gets shattered and the customer turns back and moves to other brand. Customer has many ifs and buts about what he or she is going to buy of his hard earned money. Customer won’t like to waste his or her money on a product which has hardly any likes in it. Therefore, it is actually taking care of customer emotions; a customer gets attached to a product for years if it gives him or her full satisfaction and obviously the credibility goes to the product manufactures.

Last but not the least; care should be taken even while decorating the product as to catch the eye of either gender. Customer will surely give a positive response to the product and the product will become a part and parcel of their lives. To make customer happy, there is no way out than to adapt a gender based marketing policy for a drastic rise in sales of the product and a total satisfaction of the customer.

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