Social Media: The fastest way to celebrity status

You know, celebrity – or the desire to achieve such a status – has been the driving force of all ambition since we learned of direct benefits. This is also a direct effect of the digital media more the exposure to media more is the craving to achieve this kind of status.

So much so, that until the internet came about, you really needed some kind of skill – be it singing, acting, sports – to gain enough traditional publicity to warrant people queuing for your signature. Talent and proper utilization of that talent was the key to gain a celebrity status.

That was until Social Media came into play.

There are now more ‘celebrities’ born of the web every day, than there were throughout our past.

For the most part, these celebrities are known as ‘influencers’. An influencer is distinguished from a celebrity because of one main difference – instead of pulling crowds into a new movie, they pull traffic. Constantly. Traffic is the most crucial part of any web based organization that yearns to reach the masses by the means of social or digital media.

These influencers appear everywhere. On YouTube, where the top 20 drivers of traffic are actually paid a salary by Google to continue to do what they do best. On Twitter, where 140 characters from a well-followed Twitterer reverberates faster and to more people than from a Journalist in traditional media. Right down to Facebook, where an influential member of a friendship network has the capabilities to encourage their whole network to convert.

From a business perspective, it is not only desirable to achieve such a status, but also crucial to tap into such influencers to get your message out. Once you have achieved this status you are the driver of the social circuit that you are in. Your ideas and your messages work wonders for your followers and you are in a position to control and change the trends prevalent in a particular market regarding a particular product or service.

It has never been more economical, efficient and powerful to engage the masses with the few, as it is today.

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