Making business work with your website

While selecting your target audience you need to check the medium that they will be using to visit your website that’s forming the face of your business venture. Many of us don’t pay much heed to the kind of medium that is being adopted by the consumers to access the websites and in the process we may loose quite a few customers to the competitors who are smart enough to cash on this pitfall of ours.

The first thing that you have to be very careful while designing your website is that it should be compatible with a mobile phone as more and more people are turning to mobile phones to access the internet and if your website gives them a shabby treatment on the mobile phone the customers are going to leave you fro good. With the innovations in smart phones it may be possible that all the tablets and hefty laptops will be replaced with these devices that fit into the pocket just like any tiny gadget.

While writing content for the about us page make sure that your customers have a clear cut idea of what and who you are actually also mention clearly how one can contact you. The most common trick that works to attract customers via the about us page is to be very truthful and honest on this page. Avoid any hype about yourself or the business that you are promoting.

While loading videos don’t ever use the option of auto play keep that option of playing the video with the customer as an auto play video will send the customer away to another website where he has the freedom of watching things that he chooses and not what the website owner wants him to see. Keep the website simple the visitor should not be searching for instructions about what to do next, all the steps if in case any process or event is running should roll out automatically thus making the experience of sharing everything with the customer automatically.

Keep the search function on the website as many people will use it to explore your website. If this function is not available on your website chances are that your customer will leave you site to one that has a search function on it and rolls out all the information that he is looking for on the same page instead of navigating between the search engine and the website. While advertising your website either with Google ad words or any other medium makes sure that the user gets what he has been promised. Be very clear about the words that are used in the advertisement as it may turn out to be more of a traffic resistor than doing any good to the website.

Keep all these tools and tips handy while driving traffic to your website and you will not be far from generating that extra crowd that will keep coming back on your website.

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