Social Media and measuring its effectiveness

As you are worried about the online reputation of your website and company you need to know how you can check and keep that reputation the best possible shape so that it acts as a benchmark where all your competitors want to reach. You need to be at the helm of the business you are running and need to keep your information updated at least about your organization and the ones that are closely competing with you.

Social media explosion has the capacity of giving you a frank and honest opinion of your business as people tend to speak out their minds on the social networking sites either genuinely or maybe impersonating another person's entity. Thus smart and intelligent marketers often check for the updates on all social media sites and take it as a feedback either to decide their future strategy or to improve on their existing strategy.

There are several tools and sites that you can easily use to check what people have to speak about you in the social media circles. Tweetdeck is one such tool that gives a real and instant picture of what people have been talking about you. It sorts the social media mentions by keywords, twitter handles and many other options available. Managing your mentions can be a manageable task and could prove to be a big source of feedback to your company and website.

Trackur is yet another personal favorite of mine and works best to sift through sources like twitter, Digg, Flickr, Blogs and videos. You can first try for the free demo version and later on switch to the paid version if you raly think that this is really going to be of help to your business.

Google Alerts is yet another tool that has been used time and again and finds its usage much among the users of social media to track any mention of the keyword that are of importance for anyone. Google can send out a weekly or a daily report for you in terms of the alerts and you are free to decide your strategy

Its up to you which tool and what technique you wish to employ for making your organization work with social media. You can test all the tools measure the authenticity and check which on of them works best for your business and work accordingly on the future course of action.

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