Social Media it seems is giving a tough competition to the mainstream marketing activities that formed the back bone of any marketing campaign. As tradition dies hard thus the old marketing techniques are going to stay here for a long time and will surely gel well the social media techniques which have almost eclipsed and changed the marketing paradigm. Newspapers, billboards and media advertising still form a major chunk of our marketing activities in day to day life. People still go through newspapers in the morning, watch their favorite programs on television and attractive billboards still catch the eye of those highway travelers. The conventional methods are still good to go and can prove to be lethal weapons in marketing campaigns if used in sync with Social Media tools.
What social has taught us, is that the collective voice of the population is a more powerful, more lucrative, more economical means to get your message across, both opinionated and commercial. Social media is really the culmination of what you get when you introduce a democratic system into information resources, where a majority rules, rather than our traditional autocratic media methods, where only those with a financial or political agenda had a voice.
Social can be as inexpensive as you want it to be. It takes no formal training to pick it up and can have immense ROI. The true benefits of social lie within its inherent technologies. Social has allowed companies to know anything and everything about its consumer base. Take Facebook for example, which has an extremely large pool of data about all 700 million of its users – and it’s readily available for any brand using its medium correctly. Things like geolocation has opened up physical shopping once more, and things like gaming and incentives have pushed the boundaries of confinement to a room, to a more mobile, more streamlined method of communication.
Social media has immense benefits, but it requires traditional marketing departments and traditional top-level management to take a big plunge. This is because Social goes against the grain – it removes corporate control, opens up corporate image based on public sentiment, and there’s really not much a company can do to stop it. For this reason, it has taken large businesses longer to join the social pool than their smaller counterparts – and caused catastrophic damage to these larger businesses. Blockbuster, Borders, Colorado Group, Just Group are now all bankrupt because they either dismissed social as a fad, or they came too late to the digital game. We’ve found at Strongman that our client base is getting consistently larger, with a substantial denomination of Government, Public and Large Private companies eager to explore what is in it for them.
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Article Source:- http://www.strongmandigital.com.au/2011/08/29/commercial-social-media-question-and-answer
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