Social Media the mainstay for a Business

Social media has grown in a big way. Every Sector and every part of business has an involvement of Social media. The Major Sector to use and promote social media is the Retail Sector that has come a long way from being isolated from a corner shop to the hi tech mall where you are able to satisfy all your needs, wants and luxuries. Facebook, Twitter and Google+ all have had their share of promoting businesses in their particular niches. All these media were unheard of around a decade ago when promoting meant word of mouth, free samples, discounts, print media and electronic media.

With the usage of Social media even on Small gadgets carried in pockets like Mobile phones its really easy to reach potential customers at the single click of a mouse and give your latest update right on the customers hand held device at the right time. Informing the customers about the latest discounts and any new line being launched has almost become an easy task provided you use the right strategy and the right timing to do so.

Retail has been the forerunner in this scenario where more and more players have weakened and used social media with all their social media tools. Getting feedback from the customers has yet been another option where most of the organizations in retail have succeeded like anything. A customer just needs to type in the name of the brand and the feedback; the organization comes to know at that very instant what the customer is thinking about the product and the company as a whole.

Telecom companies that are widely supporting the social media revolution are listening to the customer’s voice via social media. You don’t have to spend time on the IVR anymore where the telecom company will give you all the information except the one you are looking for. Just type in the name of your mobile or Telephone Company and they will have your feedback. The best thing is that they will have to inform you about the corrective measures taken to retain their brand name else social media users are to quick to respond.

Travel and hospitality management companies have made big with social media. This is one industry where timing of the information will lead to more and more customers and will help them build their brand recognition. Getting information about the schedules and fares was never so simple and quick along with getting back to the organizations with the feedback the customers are offering.

Cable and Financial organizations have come up with their innovative ways and means to get to their customers. Be it a launch of a new plan, product or any changes in the original scenario everything will be communicated and said on the social media. But one has to be very careful while treading with social media as it is a two edged sword. It is really fast to build your brand and be known in the circles it is lot easier for your competitors and disgruntled customers to mar your prospects and your brand can be brought down in a few hours.

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